It’s a while since I’ve published any posts because I haven’t felt that there’s anything I particularly wanted to say. But I’ve been gathering thoughts over the last few weeks and they’ll be the subject of a series of posts of which this is the first. It’s about the importance of having a narrative.
Whenever you need to communicate a message – whether that’s in writing or orally – tell people a story. I don’t mean a fake-news, fairy tale kind of story. Give your audience – the reader or the listener – a storyline that they can follow. Journalists do this and the best public speakers do too: think of the speeches of Winston Churchill and Nelson Mandela. There’s a path for the audience to follow, a vehicle for a message that goes beyond soundbites.
The same principles apply to a lot of what we do. At an interview, you can answer questions, but it’s so much more compelling if you have a narrative about yourself, what you do, your values and how you work that you can set out over the course of the interview. If you need to negotiate (whether with another member of the family, at work or in other aspects of daily life), an argument is more convincing if you place it in the context of a narrative. A strong narrative will give you a reference point to come back to if you lose your way and help you identify the points you want – proactively – to make.
So, what’s the narrative on how the UK will look after Brexit? I’ve been searching for one and there’s so little sign of anything resembling a narrative that I’ve concluded it doesn’t exist. A deal was struck between the UK and the EU in December, light on detail and with plenty kicked further down the road, but the UK government now needs to articulate what it wants from the next stage of the negotiations.
Without a narrative, it will be difficult – if not impossible – to settle the UK’s external relationships on an appropriate footing and in an appropriate manner. But, even more importantly, it will be difficult to carry the country and show the people of the UK what life beyond Brexit will look like and what it will consist of.
A narrative is crucial, but there can’t be a narrative without a vision. In the case of Brexit, there needs to be a vision for the type of country the UK will be and how it will interact with EU countries and other nations and a narrative to communicate that vision convincingly. Next week, I’ll look at what a vision might involve.